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Business Essay Convenience Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them. Reach By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences. Cost Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low. Personalization Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer. Relationships The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community. Social Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

Kurt Cobain: Collection Of Personal Accounts From Family Relatives :: essays research papers

Kurt Cobain: Collection of Personal Accounts From Family Relatives I would like to share some of the memories and perceptions I have concerning this unique, rare and original human being called Kurt Cobain. I knew Kurt during his teen-age years in the period from about 1979 to 1984. I was in my mid-30s and living in and near Montesano. My sister married Kurt's dad, Don, and also lived in Montesano. My grandfather comprehended the intelligence and individuality in Kurt at a time when Kurt was being beaten down mentally and physically. "Gramps" often told me of his respect for Kurt's tenacity and compassion even though he was in emotional pain. Shortly before Gramps died, he had been talking about Kurt. He looked at me and said words to the effect that he could see a nobility about Kurt that he had never seen in anyone in all his 70 years. One time, Gramps invited Kurt along on one of our steelhead fishing trips. We were spread out a few hundred feet apart along the Wynooche River. All of a sudden, we heard this horrendous combination of screaming, warbling and yodeling from Kurt, who was upstream and out of sight. Gramps told me to run up there and help Kurt, who must have hooked a big fish. When I reached Kurt, he didn't even have his line in the water. When I asked him what was going on, he just looked at me with those piercing eyes and huge grin. He said, "Oh, I'm just trying to thicken my vocal chords so I can scream better!" When I went back to Gramps to tell him, he just grinned and said, "It figures, We'll just let him be!" We can now say, "Thank you, Kurt, for thickening your vocal chords!" Kurt didn't fit the general mold of society in a logging town, and so he was beaten upon by people who didn't understand him. One day I heard that he was in a fight a few blocks away. When I ran to the scene, the fight was over. However, I heard from a friend that Kurt was assaulted by a burly, 250-pound logger type. Evidently, Kurt did not even fight; he just presented the bully with the appropriate hand gesture everytime he was knocked down until the bully gave up. To top it all off, Kurt just had that usual grin on his face! A final footnote to this small remembrance of Kurt: A wonderful picture comes to mind of a rare, sunny day when I peeked out the window into the yard. Kurt Cobain: Collection Of Personal Accounts From Family Relatives :: essays research papers Kurt Cobain: Collection of Personal Accounts From Family Relatives I would like to share some of the memories and perceptions I have concerning this unique, rare and original human being called Kurt Cobain. I knew Kurt during his teen-age years in the period from about 1979 to 1984. I was in my mid-30s and living in and near Montesano. My sister married Kurt's dad, Don, and also lived in Montesano. My grandfather comprehended the intelligence and individuality in Kurt at a time when Kurt was being beaten down mentally and physically. "Gramps" often told me of his respect for Kurt's tenacity and compassion even though he was in emotional pain. Shortly before Gramps died, he had been talking about Kurt. He looked at me and said words to the effect that he could see a nobility about Kurt that he had never seen in anyone in all his 70 years. One time, Gramps invited Kurt along on one of our steelhead fishing trips. We were spread out a few hundred feet apart along the Wynooche River. All of a sudden, we heard this horrendous combination of screaming, warbling and yodeling from Kurt, who was upstream and out of sight. Gramps told me to run up there and help Kurt, who must have hooked a big fish. When I reached Kurt, he didn't even have his line in the water. When I asked him what was going on, he just looked at me with those piercing eyes and huge grin. He said, "Oh, I'm just trying to thicken my vocal chords so I can scream better!" When I went back to Gramps to tell him, he just grinned and said, "It figures, We'll just let him be!" We can now say, "Thank you, Kurt, for thickening your vocal chords!" Kurt didn't fit the general mold of society in a logging town, and so he was beaten upon by people who didn't understand him. One day I heard that he was in a fight a few blocks away. When I ran to the scene, the fight was over. However, I heard from a friend that Kurt was assaulted by a burly, 250-pound logger type. Evidently, Kurt did not even fight; he just presented the bully with the appropriate hand gesture everytime he was knocked down until the bully gave up. To top it all off, Kurt just had that usual grin on his face! A final footnote to this small remembrance of Kurt: A wonderful picture comes to mind of a rare, sunny day when I peeked out the window into the yard.

Christian Aid Essay

Once the Second World War had finished, there was widespread homelessness in continental Europe .In addition to the thousands of refugees; many people had lost their homes and their possessions. So as a result of this, Churches in Britain and Ireland decided to do what they could do help at the time and they set up an organisation called â€Å"Christian Reconstruction in Europe†. Twenty years later the name was changed to â€Å"Christian Aid† and by 1964, the organisation began to focus on aid outside Europe which by then had largely recovered from the War. The aims of the organisation originally were to aid in the re construction of Europe and in the aid of refugees from all over the continent. During the 1960’s Christian Aid joined forces with other relief forces and their aims were to respond to world-wide emergencies and disasters. An emergency committee was set up so that in an emergency situation immediate action could be taken and all the organisations could co-operate to make the best use of their resources by organising a joint repose. During the late 60’s Food shortages and starvation were growing problems and Christian Aid wanted political action to be taken. So the latest aim was to campaign along with the World Development movement which was set up by the Churches and Christian Aid, so they could campaign on the hunger related issues. Their aims changed again over the period of the 80’s, world economic recession developed. The Banks in the rich north were demanding their interest rates from the Less Developed Countries that had received loans in the past. The interest charge that the countries had to pay turned out to be twice as much as the original loan. So Christian Aid began a campaign to persuade bank and governments to reduce or even cancel the debts of the poorer nations. In 1987 the Board of Christian aid adopted a statement by the British Council of Churches entitled To Strengthen the Poor, as a basis for action and reflection. The statement â€Å"Strengthen the Poor† is now Christians Aids basic aim. The majority of Christians Aid is funding comes from us the British public; you can either send a cheque through the post, or phone and make a donation. But Christian Aid is probably best known for its â€Å"Christian Aid week†. For seven days in May, church members from all over the country make door to door collections for the worlds poor. In the financial year of 1997-8, Christian Aid raised over à ¯Ã‚ ¿Ã‚ ½37million. Money also come from the UK’s government who then donated 5.4million, the European Union gave à ¯Ã‚ ¿Ã‚ ½2.8 million, and the Irish government gave 0.57 million. That year Christian Aid spent 76% in improving poorer counties living conditions and health, 11% on campaigning and education, 11% on fundraising and only 2% on administration. This is how the money was spent in the year of 2001-2. In International work on development in poorer countries Christian Aid raised 28.9m, in International work on emergencies such as the refugees in Afghanistan 9.4m was donated to help. A total of 6.5m was spent on Campaigning and education, a further more 8.6m was used on Fundraising and publicity 0.9m was put towards Management and administration, this gave Christian Aid a great total expenditure of 54.3million pounds. At the heart of all of Christian Aids aims, beliefs and thoughts, comes their basic philosophy that peoples lives improve most when they make their own decisions. So they operate in partnership with local people in the belief that the local community best knows its needs and what skills are locally available. Once a group has decided on a community project it can approach Christian Aid. This way Christian Aid can help people strengthen themselves but let them do it them selves so in the future if they have a problem they can deal with it themselves, instead of them having it spoon fed to them. The group will have to provide a description of the work, showing how it can be done, and an estimate of how much will be needed. The Christian Aid project officer for the region will then assess the request and visit the site. Only when local experts have assessed the project in detail does the committee in London decide whether to support it. Christian quotes that † in penitence and hope we commit ourselves to strengthen the poor against injustice†. Another appealing quote is â€Å"we must act strategically to strengthen the arm of the poor until they can stand up to those who so often acted against them and have the power to determine their own development under God†. These two quotes sum up Christian Aids beliefs and aims for me. In conclusion I believe that Christian Aid has been successful in that they the main resource given to the poor is in education and the teaching of self-reliance. Another good aspect of the organisation is that aid is almost immediate to those in need, such as refugees in Iraq today however how far can we say Christian Aid is a complete success because we still have less developed people and countries in the world, Christian Aid alone cannot of itself solve the worlds problems but it can help with them.

The History of Saran Wrap

Saran resins and films often called polyvinylidene chloride or PVDC, have been used to wrap products for more than 50 years. Saran  works by polymerizing vinylidene chloride with monomers such as acrylic esters and unsaturated carboxyl groups to form long chains of vinylidene chloride. The copolymerization results in a film with molecules bound so tightly together that very little gas or water can get through. The result is an effective barrier against oxygen, moisture, chemicals, and heat that protects food, consumer products, and industrial products. PVDC is resistant to oxygen, water, acids, bases, and solvents.  Similar brands of plastic wrap, such as Glad and Reynolds, do not contain PVDC. Saran  might be the first plastic wrap designed specifically for food products, but cellophane was the first material  used to wrap just about everything else. A Swiss chemist, Jacques Brandenberger, first conceived of cellophane in 1911. It didn’t do much to preserve and protect food, however. The Discovery of Saran  Wrap Dow Chemical lab worker Ralph Wiley  accidentally discovered polyvinylidene chloride in 1933. Wiley was a college student who at the time cleaned glassware in a Dow Chemical lab when he  came across a vial he couldnt scrub clean. He called the substance coating the vial eonite, naming it after an indestructible material in the Little Orphan Annie comic strip.   Dow researchers remade Ralphs eonite into a greasy, dark green film and renamed it Saran. The military sprayed it on fighter planes to guard against salty sea spray  and carmakers used it on  upholstery. Dow later got rid of Sarans green color and unpleasant odor. Saran resins can be used for molding and they melt adhesive bonding in non-food contact. In combination with polyolefins, polystyrene, and other polymers, Saran can be coextruded into multilayer sheets, films, and tubes. From Planes and Cars to Food Saran  Wrap was approved for food packaging after World War II and was prior-sanctioned by the Society of the Plastics Industry in 1956. PVDC is cleared for use as a food contact surface as a base polymer in food package gaskets, in direct contact with dry foods and for paperboard coating in contact with fatty and aqueous foods. It’s capable of capturing and containing aromas and vapors. When you place a Saran-wrapped peeled onion next to a slice of bread in your refrigerator, the bread will not pick up the taste or odor of the onion. The onion’s flavor and odor are trapped inside the wrap.   Saran  resins for food contact can be extruded, coextruded or coated by a processor to meet specific packaging needs. About 85 percent of PVDC is used as a thin layer between cellophane, paper, and plastic packaging to improve barrier performance. Saran  Wrap Today The Saran  films introduced by the Dow Chemical Company are best known as Saran Wrap. In 1949, it became the first cling wrap designed for commercial use. It was sold for household use in 1953. SC Johnson acquired Saran  from Dow in 1998. SC Johnson had some concerns about the safety of PVDC and subsequently took steps to eliminate it from Sarans composition. The popularity of the product, as well as sales, suffered as a result. If you’ve noticed recently that Saran isnt much different than Glad or Reynolds products, that’s why.