Why to be a chemical engineer

An individual should take on chemical engineering due to requirement of diverse knowledge, the striving to better them self, and to increase their potential. In the diverse knowledge column, there are a set of base standards one has to meet. To prepare for such a high paying and Incredible Job, the applicant must have a â€Å"Bachelor's degree In chemical engineering for entry-level; masters or doctoral degree for advanced positions†. (n. Page. With this education one must have, the applicant can really be a dependable to the company's success and can be prone to raises, extra jobs and many opportunities to go deeper in their occupation. When preparing to look into actually becoming and pursuing the occupation of a chemical engineer, applicants are safe under the studies and modern statistics about supply and demand of the occupation Itself. On a Job outlook done by the Bureau of Labor Statistics, the statistics stated, â€Å"Demand for chemical engineers' services depends la rgely on demand for the products of various manufacturing industries. (n. Page) To penetrate the demand and supply to a deeper extent, chemical engineering has a shining virtue in the statistics column, there is a 2% unemployment in the engineering fields, yet there are jobs that [not taken]. pig. 2) Also In the preparation portion, advice along with a Job notice states the following preparation for an applicant. â€Å"Be prepared to work In areas of â€Å"blended engineering† where chemical engineering principles walk hand in hand with mechanical, civil, electrical, and/or industrial engineering.Be willing to diversify because you will excel. † (pig. 2) Preparation for this Job is quite simple due to the consistent stated postulate of the job being blended and diversified with other engineering types. If an applicant should ever wonder why the occupation is blended, an actual account of a chemical efferent Job sectors that a chemical engineer can fit into. It is impor tant to do your homework and identify what your interests are up front. You can waste a lot of time and effort if you are taking a shotgun approach.If you are interested in a certain sector or a certain geographic area, you're better off to expend your energies on those Jobs. † With the blend of other engineering occupations, the choice of chemical engineering could benefit a possible applicant by strengthening the weaknesses in parts of their knowledge that are lacking. This blend leads to discipline in the occupation to better the applicant. Not only could this blend draw out discipline in the occupation, but could also strengthen personal and social issues one could have.An engineer with personal experience in these categories advices applicants by stating, â€Å"Work with others it varies from Job to Job, probably from about a 3 Tao 10. Accept criticism. But this is a life issue, not an engineering issue. â€Å"(n. Page) With actual experience and not statistics with stu dies, this valuable advice could prepare an applicant to be disciplined in a different category than engineering itself, therefore, expanding their diversity of knowledge and interaction. These could truly be attributes an applicant would want to desire even if they didn't decide to pursue chemical engineering.In chemical engineering, an applicant would not only want to submerse themselves in complete knowledge of chemical engineering, but also in learning qualifications that could get them noticed and hired. To be a chemical engineer, an applicant should not be only strong in the occupation itself, but also in their interaction and sociability. A chemical engineer informs a group of applicants by stating, â€Å"A lot of my work is team-oriented. I work with a few other people and we all upend on each other to bring certain results or knowledge to the group as a whole so that we can accomplish our overall goal. (n. Page) By having interactive qualities, it is clear and also postula ted that one cannot be an introverted person when looking to get hired. By actual accounts of a chemical engineer, he postulates and informs applicants that, â€Å"All engineers must at some point (if not nearly always) work as part of a group or team, and all engineers must be able to communicate the results of their work – to their peers, supervisors, upper management, subordinates, and the outside world. You could have the most wonderful idea, but if you can't convince others of its merit, your idea will die on the vine. (n. Page. ) With the plethora ideas and accounts of the social and interactive aspects, applicants most likely will look to improve on speaking or getting a certain point or idea across. More information and advice from a group of engineers concludes the interaction and speaking qualities by advising applicants, â€Å"The key, which many engineers and scientists Just don't realize, is not to dazzle the audience with technophobia, but to be as clear, conc ise, and to he point as possible. The hardest thing for many engineers to do is get to the point. This information and advice that is given could strike the desire to expand interactive qualities. Companies are not only looking for social and interactive people, but also responsible applicants. An account of an experienced chemical engineer gives his personal point of view by inferring, â€Å"l would believe that I was hired because I tend to take on lots of responsibility. † An applicant could have all the qualities required to be hired, except for the drawback of irresponsibility. While an individual could be the ND with a high probability not want an irresponsible chemical engineer to be staffed with.If an applicant were to search for a generally high paying Job, they would most likely find that outside of chemical engineering, requirements could possibly appear unreasonable and very rigorous to go through. On a Job that medians at $187,000 per year such as a medical docto r, the requirements would most likely be postulated to be longer, and more rigorous than those of chemical engineering. Statistics and accounts done by Education Portal exemplify requirements of a medical doctor by dating, â€Å"Completing a bachelor's degree program is necessary to prepare prospective doctors to enter medical school. † (n. Page. After accomplishing a bachelor's degree, which takes 4 years of college, the student must proceed to 4 years of medical school. The same education portal informs their audience, â€Å"Medical school consists of four years of medical training and education†¦ The first two years of a prospective doctor's medical school experience are devoted to book study and laboratory work to prepare students for diagnosing and treating illnesses. During the second year of med school, dents take the first portion of the United States Medical Licensing Examination, which is administered by the National Board of Medical Examiners. After these two years of rigorous training and examination, the portal informs students, â€Å"During the last two years of medical school, students begin their clinical experience, going through rotations at clinics and hospitals. Students work under attending physicians to begin their practical training in medicine. † (n. Page) In a total of 8 years of college, which could lead to financial problems, the student would fill the requirements of being a medical doctor. If a graduated high school student were to pick to pursue chemical engineering, they have the possibility and are potentially able to earn Just as much with less requirements.A popular career guidance center informs students, â€Å"A Bachelor of Science degree in chemical engineering is the most common entry- level requirement for Chemical Engineers. † With only 4 years of college and only in the science portion, a chemical engineer has a potential to earn â€Å"$1 1 5,000 or more† (n. Page) per year. With this s alary potential, money spent on college and time is saved to better the encouragement in actually pursuing the occupation of chemical engineering. Leading up to this well-rounded occupation includes many opportunities for experience, life benefits, and a very comfortable potential salary.In the experience column, many encounters by actual chemical engineers advise students, â€Å"Consider participating in an internship with an engineering firm while in college. Most internships are part of a four-year degree program. It will offer you a chance to apply what you have learned in the classroom in an actual work situation and will give you the opportunity to network with people in the field. (n. Page) With these benefits, dents have an opportunity to not go into their occupation completely blindfolded.A career guidance program infers why chemical engineers pick their occupation by inferring, â€Å"They should enjoy making decisions and directing the work of others, as well as be willi ng to improve their knowledge and skills on an ongoing basis. † With this inference that earned positive feedback, these potential encounters could give a chemical engineer the benefits of pursuing that occupation. Life benefits would also pursuing this occupation could potentially earn an engineer â€Å"$1 1 5,000 or more† with also a stated postulate informing applicants, â€Å"it is not uncommon to have incomes ranging from $90,000 to $130,000 or more. (n. Page) This salary would not only draw out applicants who would desire money and being comfortable, but this comfortable living could also be tied in and related to life benefits and experience. To finish off the tied in topics, retirement would not be a problem financially if the certain engineer was responsible with their money. Responsibility was also an inference for qualities an applicant should have which was stated in earlier texts. Ranging from possible, achievable, comfortable, enjoyable, beneficial, and k nowledgeably wide, the occupation of chemical engineering appears to be worth the time and money spent.Salaries tying in with comfortable living can keep a chemical engineer stress free to an extent, and with interaction within the Job itself, can potentially balance personal life, with its own occupation. An actual account of a chemical engineer concludes his interview by stating, â€Å"l believe that a chemical engineer degree is great for opening doors. † This can be agreed with due to all the benefits of pursuing the career of chemical engineering stated previously. As a Heimlich engineer himself said, this great and worth-while occupation has potential to open your doors.

Apple and Child Labor Essay

Children and teenagers everyday are put into child labor, to make money for their families or pay back what their families borrowed. In this paper I will examine child labor around the world and why children need to be able to live without being put under such stress and poor living circumstances. I will also be talking about how child labor is involved in some electronic companies like Samsung and Foxconn. Lastly, I will be talking about what most people don’t know; within the last couple years the world’s most known electronic company; Apple, Inc. has been one of the guiltiest culprits of child labor and of poisoning their employee’s. Child labor is known all over the world, and we need to put a stop to it now! Although child labor is illegal in many countries, many children under the age of twelve still are employed in these harsh work forces. Many under age employees are employed by using a fake identification (Thompson). By using a fake identification, children or teenagers can be mistaken for an adult. If the employer says or provides an identification that shows he is age eligible and they accept him for the job, no one would know any different. It is not in the hands of the hiring company to know that the employer is using a fake identification. Children and teenagers are not getting fake identifications and working in these factories for no reason. They are to pay back the money that their family has borrowed from others, or the lack of ability to get an education. Child labor could be caused by problems in the family, with health, or lack of food, money, or water. Multiple governments around the world look the other way. Child labor is illegal but some governments do not punish the companies or groups that use child labor. Child labor is very cruel to the children. Governments and rulers around the world insist that if adults of a family borrow money, the family has to pay it back no matter what, even if it means selling their crops for money or putting their children into the work force. Due to the fact that children and teenagers are working at such a young age, the children are committing suicide and other self-harms. This should not be happening; young adults committing suicide because they are so stressed or they do not want to work at these companies but also because they are being accused of stealing products. For example, one of Apple’s suppliers, Foxconn, accused one of their employees of stealing an iPhone prototype. The employee would not dare to steal an iPhone and would not have done such a thing to get himself in trouble. The possibilities of his pay being withheld and being physically punished was very high for the employee. As a result he killed himself; he did not want to be under the large amount of stress added to the amount that he already had (Usher). This occurs in a lot of work forces, where the employees get so stressed and out of control that they cannot bare to live anymore; it happens especially in electronic factories in Asia. Many people think of child labor being associated with clothing, furniture, or toys, but in reality it’s not. Child labor is known in every industry. One industry that we all use is the electronic industry. Child labor is used in the electronic industry in a big way, not as much as clothing or furniture, but close to it. The Apple IPAD tablet you are holding in your hand, the Apple T.V media portal you are watching shows off of each night, the Apple Iphone you just used to call or text your friend, are all made with the help of child labour. Apple’s major provider Foxconn, has been proven to have employees under the age of Twelve (Usher). Foxconn’s manufacturing plants in Asia have admitted to having child employees that have been poisoned, and some have committed suicide (Usher). This is a situation Apple has a difficult time controlling. The use of child labor in the electronic industry should not be happening at all. It should not be happening in any industry period. Child Labour has been used to try and sabotage the success of certain companies. Samsung was accused of having workers under the age of twelve working in their factories [Thompson]. Samsung has denied the fact that they have underage workers. The rumor was created by RIM (Blackberry) to sabotage Samsung and gain an advantage in the marketplace. Samsung does not have employees under the age of twelve working for them. The name Steve Jobs brings so many amazing thoughts into your head, how he was the co-founder of the largest high tech companies in the wold, the go to guy and CEO of Apple, a multi-billionaire, and philanthropist (In Your Face Radio). Steve Jobs was an amazing man, but in realty he was just like a lot of other top executives, which get carried away with their money and make some bad decisions (In Your Face Radio). Many people think that Jobs was the one who started exploiting children in the business. It was said that Steve Jobs that created the child labor issues in the business because he lost focus and innovation in what he was doing, lost control of his factories and caused such a dilemma in the industry that almost broke the company’s reputation. (Does Steve†¦). Apple’s factory, Foxconn, has been caught with having 164 children in total working in many different factories around the world. (Clarke and Williams). Foxconn has been caught poisoning their employees with n-hexane, and have also been caught for abusing their workers. Tim Costello led a study in Taiwan, and went into to Foxconn and created a report based on the workers lives in Foxconn. The study showed that the company was abusing their employees by â€Å"corporal violence† (Myslewski). Now this is in Foxconn’s factories where they make the parts for the Apple devices. Foxconn has fully admitted to all of the above. The major part of Apple’s manufacturing that is using child labor is Foxconn. As I said earlier Foxconn is the company with over 164 children working in its factory, they have been caught abusing and poisoning their employees. Foxconn is relied upon a lot by Apple. By being caught employing children to manufacture components, has caused an upset within Apple, and the ability to reply on Foxconn has come into question. Apple is an amazing company; however we need to know more about what goes on behind the closed doors within their manufacturing plants and their manufacturing partners facilities. In my opinion Apple is guilty in this situation of child labor. Personally I will continue to use Apple’s products because I believe Foxconn needs to organize their company and other factories that Apple is associated with or Apple needs to find another supplier. In order to fix the crisis of child labor I think that there should be a worldwide legal age to work and which each government must implement. This will decrease the young aged employees that work in countries like India, China, Japan, Pakistan, and many more. Due to there being no worldwide legal working age, problems like child labor occur. Child labor needs to stop, and companies like Apple can lead the way to change just like they have led the way in technology.

Case Study Essay Example | Topics and Well Written Essays - 1250 words - 12

Case Study - Essay Example Edward Alexander wants to invest in real estate, thus building equity based future. He believes that increasing his return would be best done by managing his own investment. He thinks that paying someone for rent is a not a smart idea since it’s simply a waste of money. Alexander wants to invest in the popular Beacon Hill area and thus he initiated a thorough search about the area. He found out that the value of the area is increasing rapidly due to the natural advantages surrounding it such as Charles River and public parks. The properties were listed in the market from $299,000-2.4 million dollars. The rent for a one bedroom apartment in that area ranges between $1100-1600 per month and the two bedroom apartment ranges from $1600-$2100. Alexander has $80,000 cash and the required investments about 21.5%. Thus, Alexander needs $70,000 in cash. Alexander decided to invest in a complex priced at $350,000 that needs renovation of $165,000, he decided to invest his $80,000 and get a $19,000 from an investor and take a mortgage loan of $450,000. Taking into consideration of miscellaneous costs and fees that totaled $549,000, consequently, a mortgage higher than $450,000 would result in a higher interest of $2000 during renovations. This paper will analyze Alexander’s options with regard to this property. And provide forecast of the most important financial ratios. The cases regarding to Alexander Edward, who is a graduate from Harvard College, and recently working in a biotech firms since four years. Due to the good knowledge of the location, and his perspective to give a hand in real estate business included their urge to have a home a good location, he started to explore the location with all possible sources. The business in the sector is on its peak and growth is very good since last ten years. The home liked by Alexander is almost priced at $500,000

Business Ethics Essay Example | Topics and Well Written Essays - 1250 words - 1

Business Ethics - Essay Example People also differ on how businesses should approach diversity efforts. Some say that firms should manage diversity for legal compliance, while others assert for greater proactive initiatives (Eagley and Carli 110; Sandel 169). I believe that businesses should go beyond following laws that prohibit discrimination, and instead, they should exceed the requirements of the law and actively encourage diversity as the new ethical business strategy, because promoting diversity is a â€Å"common good† and provides multiple benefits for concerned stakeholders. Businesses have a moral obligation to promote diversity as a common good. Firms understandably aim to reduce costs and maximize profits, because those are some of the obvious purposes of having a business. Companies aim to turn profits, so that they can grow either locally or internationally and improve shareholder wealth. However, past and present experiences have shown that these goals should not be the only aims of businesses, because they should also be held accountable for the social, economic, environmental, cultural, and political consequences of their actions. They should be aware that the Machiavellian principle is not always ethical; not all means justify the end. For instance, it is not right to prefer promoting male candidates, because of the belied that women are often divided between family and work roles and responsibilities, and so they may be less reliable than men. It is not also right to hire female workers and pay them less than male counterparts, so that the company can save money. Companies should also be responsible for promoting and contributing to the â€Å"common good† and they can do this through seeing diversity as an ethical business strategy for their good and the good of society. The common good represents what is good for the society in general and not only for individuals. In Chapter 7, Sandel argues for affirmative action. He stresses that affirmative action can serv e the common good, because it corrects the testing gap, balances the wrongs of the past, and supports diversity (169). There is evidence that standardized tests are possibly biased. The Scholastic Aptitude Test (SAT) and other standardized tests are disputed for not being able to accurately predict academic and professional success, as well as measure different forms of intelligence (Sandel 169). Martin Luther King, Jr. had mediocre scores on the Graduate Record Exam (GRE) and even scored below average in verbal aptitude (Sandel 169). Studies also show that African Americans and Hispanics generally score lower than white students in standardized tests and scholars argue that test scores should also be properly interpreted in the context of the students’ social, family, cultural, and educational conditions (Sandel 169). In the same way, firms should also promote diversity, because standardized HR practices and measures are not always fair to minorities. In â€Å"Women and the Labyrinth of Leadership,† Eagley and Carli describe the labyrinth of challenges for women in and vying for leadership positions. They reveal that only 6% of the top positions in corporations on the Fortune 500 list belong to women with only 2% holding the position of CEO (Eagley and Carli 105). They argue that the main causes of gender gap in leadership positions are not the â€Å"glass ceilings,† but because organizations have created a â€Å"labyrinth† for female employees. Firms can address this by changing norms, values, and

Issue In Financial Reporting Essay Example | Topics and Well Written Essays - 1500 words

Issue In Financial Reporting - Essay Example In accordance to the general purpose of financial reporting, financial reports are used to provide the users with information about the reporting entity. The report that will be submitted by the Management Committee of RVCC will serve as a tool for the users for their evaluation since they are supported, given grants, and funded by some other entities (like that of Commonwealth Government and Queensland State Government). The financial reports well serve also transparencies for everybody to inform where all the money goes. If RVCCC will be able to submit the financial reports to their users, it will give the users ideas if the funds allocation or resources allocation they gave are efficient. In other words, this will gain the trust as well for RVCCC from their supporters and funding entity (Review of Business, 2005). The reports will also monitor the cash flows and will also serve as bases to their expenses. It is also well stated in the Definition of Reporting Entity (2001), that all they are entities like them are required to submit financial reports especially to public sectors that helps them, like that of the commonwealth Government and Queensland State Government. ... 2: For each of the following independent cases, discuss whether you believe the items mentioned would meet the definition and recognition criteria for the various elements as mentioned in the 'Framework for the Preparation and Presentation of Financial Statements (ie the AASB Framework). (Ensure that you provide reasons to support your answers in each case and state clearly any assumptions you have made in preparing your answers.): (a) Tate Retailers Ltd operates a chain of retail stores that specialize in the sale of rugby league products. Due to an economy-wide downturn, the company has decided to reduce staffing levels by offering voluntary redundancy packages to 200 of its employees. After agreement was reached with the unions, letters were sent to all employees shortly before the end of the reporting period inviting applications for the package. A response was required within 30 days, which was after the end of the reporting period. The company's board of directors estimates that the redundancies will cost the company $2 million. The financial controller of the company, Bob Johnson, is considering whether to record a provision for redundancies to account for the future redundancy payments to staff. Would this account satisfy the liability definition criteria in the AASB Framework Would this transaction meet the recognition criteria for liabilities according to the AASB Framework (Normally you would not con sider the recognition criteria if the definition for liabilities was not met. However, for the purposes of this assignment you should address the recognition criteria regardless of whether or not you determine that the definition criteria have been satisfied.) - This account shall satisfy the liability definition criteria in the ASBB Framework. Their employees

TuneCore Essay Example | Topics and Well Written Essays - 1500 words

TuneCore - Essay Example This means that tune core do not charge a portion of the sales which can be expressed as a percentage. The artists then keep for themselves all earnings they get from all the online stores. TuneCore also offer publishing services to make sure that artists get compensations properly when any of their music is used on the web. This publishing administration is however, available for $75 fee which is paid once. Then the artists are able to access the Content ID on YouTube and many artists through these services have succeeded a lot especially in the YouTube marketplace to market and sell their videos (TuneCore Blog 2013). These artists working with TuneCore are able to earn a lot of royalties from their music downloads and music streams. This has led to expansion of TuneCore revenue base and general marketing and music distribution. Schwartz (2013) says that tapping into INDmusic was a great advantage to TuneCore in expanding its business and increasing the number of their retail customers; that is the number of artists. The company was then able to collect revenue from advertisements on YouTube on behalf of their artists. TuneCore was able to help their artists put their music in other forms like movies and in shows in various televisions. Following this, there was a remarkable increase in royalties from publishing. Currently, the network of INDmusic covers a number of artists not less than 270. These artists then get the opportunity to utilize the reach of INDmusic and be able to pick up their personal visibility. With high demand generated by TuneCore’s services, their artists are able to collect royalties from several digital downloads and streams. What the artists have to do is write their songs and do a recording of them which later upload in audio form. This audio form of the song is then send to the various digital stores of music where fans of the artists can access and buy the song.

Leadership in Organisations Essay Example | Topics and Well Written Essays - 1000 words

Leadership in Organisations - Essay Example Good leaders are in a position to establish suitable decisions that direct the attainment of their objectives. This is because of the existing effectual communication skills, self-confidence, and the capability of managing others (Badaracco, 2006, p. 47-55). The author continues to argue that a society cannot be alienated from good leadership (Badaracco, 2006, p. 47-55). Leadership has been linked to the shape and outcome of a society since what the leaders do is replicated to what the members of the society will do as well. 2.0. Monologues in V Act 4, Scene 1, lines 227-281 2.1. Summary of monologue From the monologue, it is evident that Henry the king is willing to send his soldiers to the battlefield. With his ability to disguise himself as a commoner, it is difficult for the common people to see and recognize him. This he does by borrowing a dirty old cloak that he uses to move around (Shakespeare 2007, p.108). He is also seen to claim to be a kinsman of Fluellen though he despis es him as a captain. His leadership qualities allow him to consult the common soldiers about the war (Shakespeare 2007, p.108). Despite the fact that the soldiers were doubtful about the king’s ability to lead them to war, King Henry is quick to motivate his soldiers to go to the battlefield under his leadership. Some of the soldiers like Williams also questioned the justification of the war with France. Despite Henry’s leadership skills in being in constant communication with the soldiers, Williams, just like any ordinary person would, questions the king persistently and argues that if they die and leave their windows, it would be unforgivable for the king (Shakespeare 2007, p.109). However, the king responds by saying that he would be responsible for any death of his soldiers as it was their responsibility to guard the nation. Since a leader is bound to face all manners of rejection, Henry is not worried but defends himself from Williams. It is after the bitter excha nges between the king and the Williams that the soldiers leave for the battlefield (Shakespeare 2007; p.110). 2.2. Analysis of monologue Looking at Henry V act Act 4, Scene 1, lines 227-281, Henry’s hidden dialogues with his warriors reveals the close relationship between the king and ordinary man who are the soldiers. In this scene, the author presents different types of voices that talk in Henry V exposing how every soldier interacted with Henry, therefore, adding a contemporary dimension to the comprehension of the difficult emperor. Henry’s discussions with his soldiers feature the team spirit between leader and his subordinate, and this promotes a common understanding between the two groups (Shakespeare 2007, p.110). Henry knew that he was the same as the other common people. The only difference was that he was a leader, and he interacted with them in a free manner without threatening them. In the monologue, Henry described the unpleasant tasks of power, which bot h separate and exposed the king, where all the subjects give the impression of putting all their uncertainties, worries, and responsibility to the king’s shoulders.

Case study Example | Topics and Well Written Essays - 1000 words - 41

Case Study Example They were also caught with the ethics issue when oil leaked into the ocean twice. They knew that the pipes needed to be repaired yet took no action. BP however, never learned from their mistakes. Other similar instances of an oil spill were repeated. The company also engaged in buying excessive propane and then re-selling it at a higher price a case that portrayed BP as an unethical business. BP also showed recklessness to the environment when cases of oil leak repeated over and over again killing plants and animals. BP did not also care about the welfare of their stakeholders when they engaged in some of these instances. A penalty was demanded from them every time they were caught in the wrong. Part of the money they were using to pay the penalties belonged to the shareholders. Thus, they were not mindful of the shareholders welfare. Product differentiation is crucial in an industry such as the oil industry. BP failed because they were unable to produce a high-quality product. Their product would emit a smell when used as paraffin. The effect of this was that the product was not able to tap into the market competitively as should have. The British parliament chipped in and supported the product and recommended it for their local market, a move that reinforced the product market, not because of quality but because it had been given preference. The strengths that the company had was that they were able to get support from the British government led by Churchill. Churchill desire to promote their group saw him chip into the company thus boosting its finances. Other people were also able to chip in and, therefore, funds ceased to be a hindrance. The company also had an advantage in that Churchill encouraged the use of the product locally, even though it was not the best quality. Thus, creating a market for its product. The company was also lucky to have areas it could still drill more oil

Using a chosen organisation, identify how the role of PR contributes Essay

Using a chosen organisation, identify how the role of PR contributes to the achievements of the organisations corporate mission and objectives - Essay Example These challenges have resulted in bad publicity for the company, which is the last thing it needs as it tries to forge ahead with its objectives. This is where PR comes in. Google’s PR policy, developed and implemented by some of the most dynamic practitioners in the US, has been influential in countering the negative press generated by its legal and ethical problems. The company’s PR policy is designed to encourage closer and more personalised interactions with its customers. For example, its Gmail service has been used in recent years to emphasise its understanding of users’ needs and habits. Google has, in recent years, started sponsoring charities and actively participating in CSR initiatives that generate positive publicity and counter the negative press created by its ethical and legal problems (Moore, 2014:34). In Africa, for example, the company is collaborating with local start-ups and NGOs to improve various conditions. Finally, Google’s PR policy has portrayed it as transparent and sustainable; probably the most sustainable technology company in the world. Although this may not be necessarily true, it resonates with customers and capitalises on the current clamour for and attractiveness of sustainability and longevity in the corporate world (Moore, 2014:36). In the duration of this coursework, I have learned that PR is more than just about publicity. In fact, I have learned that the notion that PR equals publicity ended in the beginning of the 21st century. Currently, PR is a wide field that comprises many different disciplines and plays a role at all levels of society and government. I have also learned that PR starts with me. We engage, many times, in PR-related activities without our knowledge. For example, the way we relate to each other is a case of good or bad PR, and it defines our approaches to the subject as we become more experienced (Moore, 2014:39). In practising PR, I have adopted a